Short-term rent of apartments. Hotel of room type

Hotels had competitors in the metropolitan market. In the beginning of 2007 the Moscow hotel rooms have been recognised the most expensive in the world. Thus, according to experts of the market, the rise in prices does not cease because of deficiency of number fund, and the quantity of tourists and the businessmen coming to capital, only grows. Alternatively the Russian travel agencies began to offer so-called service apartments which can be leased on a short time.

At the beginning of the XXI-st century
The market of rent for a short term of apartments began to acquire civilised forms in the beginning of 2000th years. Then in the Russian market the first professional operators and the management companies specialising on this business began to appear. The peak of popularity of the given service has had on 2004 - 2005 when many Soviet hotels began to be exposed reconstruction and the number fund of capital has decreased. At the same time service apartments at accessible cost had good repair, were equipped with engineering and that is important, a number of the services accompanying hotel business. Today the short-term lease market is subdivided into segments. «It is possible to allocate two cores: elite apartments in the middle Moscow (elite apartments in the remote areas are not claimed in the market), and also apartment without European-quality repair. In parallel with it the segment of short-term lease which in this or that kind existed always continues to exist so-called« primitive ». To it carry those apartments or rooms which are handed over by private persons (often grandmothers at stations) for a small payment», - the director for marketing of company Like Home Julia Mygyeva tells. Posutochnaja lease is in demand not only among tourists, but also among the people coming to capital in business trip for the term from several weeks about several months. Thus at each segment of service apartments the primary audience. For example, apartments in the historical centre of Moscow, especially VIP-apartments, are interesting first of all to foreign tourists and foreign managers of the top echelon coming to business trips. Despite the fact that what the offer of service apartments big enough and constantly replenishes, agencies advise to book the pleasant apartments in advance as the best variants "leave" quickly enough.

Not all inclusive
From dignities of rent for a short term it is possible to note the following: first of all even small two-room apartment, the area of an order of 50 sq. m, almost twice more than a standard hotel room. Besides, service apartments frequently have not only the TV, but also a DVD-player, the musical centre, washing cars and other subjects of a life. Well and the most important thing: in apartment there is a kitchen with all necessary equipment: a refrigerator, a plate, a microwave, etc., all necessary ware. «All it does residing at apartment more habitual, it is possible to tell, house and comfortable. It is important, when after work the person returns home and wishes to have a rest, - managing director Intermark Serviced Apartments, Denis Shmarev makes comments, - Among other advantages of apartments over a hotel room I will name the free high-speed Internet, free calls on a city, well and, of course, daily cost of such lease».

Professional agencies-lessors give to the clients and the service similar hotel, and frequently without additional payment. Usually following services are already included in the rent rate: apartment cleaning some times in a week, change of bed-clothes and towels, round-the-clock maintenance service, protection, a taxi call, and also information support. Some companies also free of charge make out nonresident and to foreigners registration in a stay place. The client can receive other services for additional payment. «However if at the visitor who has stopped in our apartments, something happens (for example, does not open, a door, заел the lock etc.) Though the round-the-clock hot line also works for us, the help will come not at once as in hotel where all attendants are in one place », - Julia Mygyeva from company Like Home notices. Some tenants as a lack also mark absence of a lobby, a buffet, and also the fitness-centre included in cost. It is necessary to mean also that, renting apartment for short term, the lessor defines a limit of lodgers. As a rule, in one-room apartment one or two persons, in two-room - from three to four can stop. The quantity living quite often makes a reservation in the contract, which tenant concludes with the company-lessor. The price also depends on the same factor frequently.

The longer, the more cheaply
The apartments which are handed over in short-term rent, have also one more advantage before hotel is their price. The economy can make to 50 %. The cheapest apartments can be found on suburb of a city at private traders, their price can be an order 1000 - 1500 rbl. a day. The is more sub central, the more expensively. Rent rates in the Third transport ring begin from 2000 rbl. So, for example, the one-room apartment in ЦАО will manage on the average in 2500 rbl. Rent rates on two-room apartments start about 3500 rbl., and three-room - with 4000. The prices for VIP-apartments are high enough, are in certain cases comparable with the prices for five-stars hotel and can reach to 11 000 rbl. for days. For example, the two-room apartment on Old Arbate with European-quality repair is offered agency for 6000 rbl. a day, and on Tver there are offers on 10 and even 11 thousand rubles. Rates on short-term rent grow promptly enough. So, according to company DOKI, for the last year the prices have grown on 30 %, analysts of company Like home consider that on 20 %, and in agency Intermark Serviced Apartments assume that the rise in prices has made 15 - 20 %. «It is connected with a rise in prices for long-term rent that, in turn, is connected with a rise in prices for purchase of apartments. The rise in prices for long-term rent compels the companies which are engaged in short-term rent, to lift rates», - Denis Shmarev marks.


How to become the lessor
To hand over apartments in short-term rent begins more and more favourably for their owners. The potential lessor can go two ways: to be engaged in this business independently or to address to the professional operator. In the first case the owner should overcome some difficulties. According to Julia Mygyevoj, not each person begins to rent apartment at the private person as it to be connected with risk to deceive or to receive service of inadequate quality. Secondly, the company with more or less essential turn can provide an advertising campaign only. Thirdly, maintenance of elementary service will demand from proprietors of such time and physical expenses that, having got a job somewhere, they will receive as a result more », - Mrs. Mygyeva speaks. In the second case it is possible to employ the professional company. Today in the market it is presented more than 100 various companies specialising on delivery of apartments in short-term rent, however not all from them in a condition to provide a continuous stream of clients and to support your apartment in a good condition. At a company choice it is necessary to be guided by following criteria: for company works in the market, its reputation and clients, and also that is important, quantity of apartments which already are in base of firm. Having defined with the company, it is necessary to mean that exists two variants of cooperation. In the first case «the company to which you address, takes your apartment in management, will make its estimation, and you, in turn, should give all documents confirming the property rights, and to sign the contract. The rest - the care of the operating company», has told Olga Sugonjaeva from company DOKI. Thus the proprietor receives the market rent rate, and its apartment is in full management of the company. In the second case «the company searches for clients for the proprietor and receives the stipulated commission. Thus the rent rate will be above, however the proprietor bears risks of idle times of the apartment connected with search of new clients, and also is independently occupied by apartment maintenance service. But even at such variant our company at own expense grants the parlourmaid, and also independently attends to settling and eviction of clients», Denis Shmarev has told.

Short-term lease has some advantages in comparison with the long-term. Trusting apartment to the professional operator, the holder can be assured that its property is in a normal state, the management company is interested in it. That it is impossible to tell about the private persons leasing for long term. However, there is also a small risk. According to experts of company DOKI, it is risk of that the apartment will not be claimed, but these risks are evaluated at the initial stage by the adviser who as a result will advance that is more favourable to the given concrete apartment - long-term or short-term lease. Some experts assert that profitableness from short-term rent is a little above, rather than apartment delivery for long term. «Profitableness depends on a condition of granting of apartment in management - long term of the contract with the company and many other conditions. The main thing that profitableness of short-term rent above, than from long-term, under condition of successful realisation. But it already depends on professionalism of the operating company», - Olga Sugonjaeva from company DOKI marks. In company Like Home are convinced that the yield gap practically is not present. Denis Shmarev from Intermark Serviced Apartments notices that all depends on type of cooperation of the lessor and the company. If the company does not lease apartment but only searches for clients for long term, the proprietor wins in the monetary plan, receiving on 50 - 70 % the big rent rate, than at long term lease. At the same time at apartment delivery on hire basis to the company-operator the proprietor receives the market rent rate, as well as at long term lease, but the company incurs all cares of clients and maintenance service of apartment.