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It has come to us from England
It is considered to be that service «serviced apartments» - placing of the visitor in Short-term rent apartment, instead of in habitual hotel has appeared in Great Britain. And today the market of short-term rent apartments is developed very strongly in London where is 4000 short-term rent apartments.
Benefits and advantages of short-term rent apartment are rather great. It both rather low cost, and absence of persuasive attention of parlourmaids, and possibility for group many to save. The hotel room is always small, and the area of the short-term rent apartment is rather big. There is the fully completed kitchen and deep bath in which it is so pleasant to lie down after business day in the short-term rent apartment. The services given to the lodger by the company a little than differ from the hotel.
The British company "Pulford" is one of the first serious organisation which has offered civilised service of short-term rent in Russia. Whether Ehrlich, director Pulford: «There was no the qualitative habitation offered for short term in the market in 1997. The hotel sphere has been presented either by very expensive hotels, or third-rate hotels with typical Soviet management. That is why we had an idea to give habitation of an average level and under the average prices for small term. The owners of apartments at that time were very not skilled, nonflexible. Conditions which they put forward frequently appeared simply impracticable, therefore foreign clients preferred to deal with flexible western firm and to avoid any negotiations directly with owners. Despite the fact that what the services of short-term rent have appeared in Moscow in the mid-nineties, this market is considered to be young — the majority of today's players left on it no more five years ago. Last year the game field has seriously increased. It is necessary to notice that for ten years in the market have occurred not only quantitative, but also qualitative changes. Whether Ehrlich: Ten years ago company Pulford had exclusively foreign clients, at present such only half.
The matter is that gradually big western firms began to employ Russians on those vacancies which were occupied earlier only with foreigners. The majority of the firms which are engaged by short-term rent apartments in Moscow is guided by Russian-speaking clients. Among them not less than 60 % sent of various cities of Russia, 20 more % have the private business purposes and 20 % — tourists. Accordingly, the season lasts all year. Months of stagnation in the market of the short-term rent — a holiday July-August, and also eve of New Year's holidays: business activity sharply decreases. Thus in Petersburg all on the contrary: 80 % — tourists, 20 % — with "working visit". And just summer for short-term rent a high season. With growth of demand and the list of categories of potential clients the sentence structure has changed. By the way, quite often apartments of categories of a business class or lux are rented for shootings of teleserials or telecasts. For example, popular shows in a format "on a visit at a star". As it was found out, not all stars are ready to start up a film crew in the dwelling and furthermore to arrange a culinary master class on own kitchen. Rent cost in Moscow depending on the location, quantity of berths, and also quality of habitation, varies from $75 a day (simple one-room apartment somewhere around metro station "Bratislava") to $400 (three-room, luxe-class, in the Garden ring). At single rent for rather long time (two-three weeks) it is possible to count on the discount to 30 %.
Not the realtor, but hotelter
The scheme of the organisation of service of short-term rent has not changed from the middle 1990: the owner of apartment is not engaged in attraction and the subsequent service of lodgers, and hands over the living space in long-term rent of the operating company. The person who is owner of short-term unique apartment, — a rarity. Thus, as speak in the operating companies, the owner of apartment by its transfer to management, as a rule, receives approximately as much (at the best more on 10-20 %), how many at long-term rent apartments by a family without children. To convince the owner to hand over apartment under short-term rent — one of the basic problems in business short-term rent. Many operating companies frequently hide from the proprietor of apartment who will live there — speak supposedly there will live one foreigner. But neighbours, certainly, see that there is a frequent enough change tenant. The information reaches the proprietor, conflicts begin... Serious firms so do not work. To hand over apartment of the operating company under short-term rent it is especially favourable and convenient to owners of "investment apartments» that is got especially for the subsequent resale. In this case the apartment grows in the price and simultaneously brings in the current income. Thus unlike long-term rent the owner of apartment has more than possibilities for maneuver.
In particular, it is possible to show easy to its potential buyers and to sell at any moment — problems with eviction of "long-livers" will not arise. For example, our company in the contract stipulates at once similar possibilities for the lessors. To transfer an apartment to management it is the best(in comparison with delivery in long-term rent to the private person). First, the company not simply incurs obligations on habitation maintenance in a good condition, but also unlike constantly living tenant will make it in due time — differently she cannot earn. Secondly, in interests besides business the normal firm will use the best effort that round apartment was silent in direct and figurative sense. With "the long-liver" resulted by the realtor, serious problems in this case are possible. Certainly, the basic expenses of the operating company — rent of apartments. However it not unique article of expenses. Besides the advertising, the certain sums are necessary for spending on attendants. Some means, as a rule, are necessary for enclosing in apartment right after its transfers to management: to make any cosmetic improvements, to buy home appliances, audio- and video equipment to provide an Internet, etc. Besides, any money will constantly leave on current small repair and apartment maintenance in a due condition.
The filter on the entrance
On the average 40 % of a turn of the operating company are given by constant clients. The others involve through the advertising placed in basic on the Internet. However serious firms will accept far not each called potential lodger. The dispatcher of firm by phone accurately finds out at once from the client, whence he calls — from Moscow or from any other city. And if the person joyfully speaks: "We Muscovites!" — Everything, we there and then say goodbye. What for to the Muscovite to rent for itself apartment for days in own city? Most likely, it is not simple for residing. In particular, rent service any swindlers began to use. For commission of crime one day usually suffices them — so what for to pay the commission to the realtor and a rent forward for two months at usual when it is possible to remove for days. By the way, including for the insurance from swindlers our company does not hand over apartment for days — a minimum on two. Accordingly, at an abundance of offers "hourly workers" swindlers prefer not to overpay the superfluous.
The classic of swindle with use of demountable housing accommodation — when another's living space "repeat" or "sell" and disappear with money, but other crimes today are more extended. For example, to order delivery of expensive laptop by the courier, accordingly, to take away the goods, and also if will carry, the money collected by the courier on the previous deliveries. And has certainly put does not do without use of apartments for prostitution or various sexual entertainments, including with minors. Any similar incident can create management company serious problems. By the way, the certain insurance from swindlers is the civilised approach to business dealing when the lodgers ask the passport and conclude the official agreement. Some companies even "punch" the passport on bases — whether the false document. As practice shows, it is better to keep apartment empty days-two, than to hand over it with unpredictable consequences to the doubtful client. Especially it concerns expensive apartments of a category "lux". Other serious reason on which Muscovites concern it is guarded, — the risk to run on I will eat under various parties and other entertaining parties.
Place for fun
"Really in Moscow under parties anybody hands over nothing?" — With forced despair I have asked the next operator and have received the answer: "And rent a cottage..." As it has appeared, in 90 % of cases cottages by the day remove and hand over for the organisation of various entertaining actions. Accordingly, a cottage in target is handed over, holidays and is very rare in everyday life (no more than 15-20 % of orders). It is received that the management company risks to be broken from such idle time. However management companies in this segment are not present at all. Quite logically. Even in the room market for convenience of service each company tries to rent apartments in one area. It is clear that one company to serve the cottages scattered on Moscow suburbs, not in a condition. Here operators of the market act exclusively as agents: from the client take commissions, and then send it to the owner of a cottage with whom a final settlement is made. Accordingly, the holder of the house attends to "management" independently or hires servants which, by the way, can remain with the leaser as an additional element of service.
The market short-term rent lease of cottages is even younger room, after all than the house with all urban conveniences, suitable for all-the-year-round residing, have in large quantities started to build more recently. Three years ago we were the first company in the market, to us only private realtors attended to it. And demand already then was rather high. Now in our base about 200 cottages, and all in Moscow suburbs it is handed over no more than 400 houses. Other serious agencies in this market, are not present — so, the companies from two-three persons. As a rule, proprietors built all cottages handed over by the day for themselves, but then for any reasons did not begin to live in them. To hand over a country cottage in all-the-year-round lease or even on a summer season for adequate money not always probably — not prestigious and inconvenient direction, absence of a surrounding infrastructure etc. Posutochnaja delivery in this case will allow earning more. Cost of lease of a cottage on two days off varies from $12 thousand for the lock on the Rublevsky highway, having 100 berths, to $350 for a small house in 200 km from MKAD. The cottage berths will manage on 20-25 in $400-800, in everyday life — is cheaper on 30-50 %. It is necessary to notice that berths in this case is not only stationary beds, but also a quantity of additional folding beds (are granted with the bed-clothes complete set) which it is possible to deliver in rooms. Considering specificity, from the leaser will take "the insurance deposit", capable if something happens to cover a possible damage.
Flexibility of the city
According to experts, sharp jump of the offer in the market of short-term lease of apartments if has not overtaken demand has led to a serious competitiveness. As consequence, it is possible to expect that the small players having in management to five apartments, by degrees will leave from the market; their place will be taken by the large companies, capable to render high-quality services. It is necessary to tell that the degree of service in this sphere during the last years has seriously grown. And legible clients any more do not wish to contact with the companies which, for example, do not issue cash vouchers or do not grant possibility to pay by plastic cards. As a way of development for the company besides introduction of new services for clients I see an exit in other cities. We will notice, for the company having fulfilled technology, too difficult the problem will not adjust the Moscow service, for example, in Yaroslavl or Kostroma. As to competitiveness to cheap hotels... Really and suddenly will adjust a heap of accessible qualitative hotels where the daily room rate will be comparable to cost of lease of apartment! But players of the market short-term lease by it you will not frighten. At the market short-term leases are rather essential advantage: he is capable to offer residing at the greatest affinity from object necessary for the client, for example office. With hotels of such it will not be received.
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